Understanding Google Rankings

• Domain - Is the user’s search phrase found in a website’s domain name?

• Titles and Descriptions - Is the user’s search phrase found in the website’s page titles and descriptions?

• Keyword Frequency - How often is the user’s search phrase found in the website content or as image alt text?

• Freshness - How regularly and how recently was the website updated?

• Backlinks - How many others websites link to the site?

• Quality of Links - How reputable are the sites who link to the site? Are they spammy or professional and helpful?

• Engagement - How many people click on the website in search results and how much time do they spend on the website?

• Bounce Rate - How many people click on the website and immediately leave? A high bounce rate will negatively affect the website's rank.

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