1- Keep it clean and easy to read
2 - Stay mobile friendly
3 - A well thought out call to action
4 - Make sure the message is clear
5 - Search engine and social media optimisation
What is a landing page?
Simply put, a landing page is the first page you “land on” after clicking a link. Landing pages are indispensable from a marketing point of view. They are the entry points for valuable visitors, and every business wants pages that can funnel users in the right direction.
“Landing pages live separately from your website. This separation allows them to be focused on a single objective and makes analytics, reporting & testing a simpler task.”